Architects of the Air:
Daedalum
99 times out of 100, we have no problem describing what a
client is to the media, and why they should care. Architects
of the Air: Daedalum is one of those rare 1/100 exceptions.
When invited by the Pittsburgh Cultural Trust to promote the gigantic
immersive, inflatable sculpture or “luminarium”. In this case, there was no substitute for just seeing it and walking inside. Using our contacts in the local
media, we made customized pitches to arts writers and adventurous television
reporters, giving them two preview opportunities to experience Daedalum.
Somewhere between “a womb and a cathedral,” Daedalum invites visitors
insed, to wander through its many maze-like rooms. At times, it feels like a
subterranean cave formation – others, like a tour through one’s own heart
and lungs. Each reporter seemed to experience something different, and
wrote about it in their own distinctive way.
change perspective
think big
Crisis Communications
Every organization experiences its share of crises. We’re available to help minimize any damage, and find effective ways of moving forward.
Let’s Chat
Markowitz Communications
Attn: Saul Markowitz
6401 Penn Ave.
Pittsburgh, PA 15206
412-977-8517
